Categories: NewsWeb Design

Why Mobile First Website Design should be a Priority

A few months ago Google announced that they will be switching over to mobile first website indexing for search queries.

What is mobile first website indexing?

When you type something into a search engine such as Google, it searches for the most relevant website to display in it’s results page. (Also known as SERP)

Which pages displayed are based on the algorithm that search engines use.

This announcement from Google means that their algorithm will look at the mobile version of your website by default, and not the desktop version as it did previously.

So if your website is not mobile friendly then don’t expect to show up when people are looking for you.

What this means for your site.

This change will affect you differently depending on which website you have.

Desktop only website. Google will now treat the website as a mobile website for the purposes of indexing. This means that meta tags and text will still come up fine for Google’s algorithm, but chances are that your PageSpeed results will be very low on mobile and hinder your position in search results. Also let’s be honest, if someone visits your page from their mobile they will quickly leave. See mobile website design statistics

Responsive website. Chances are if your website adjusts to screen size then it is already adapted for mobile devices. Contact us for an SEO audit to check your website.

Canonical AMP. AMP (Accelerated Mobile Pages) enables the creation of websites that are consistently fast, beautiful and high-performing across devices and distribution platforms. This new technology is quickly becoming popular for news websites and blogs to deliver information in a blink of an eye. Canonical AMP means that all your web pages are created in AMP HTML. This will give you the maximum boost to your search results. AMP website design is now included in our website packages.

Separate URLs. If you use separate pages to deliver your content to mobile users then google will now index your mobile pages first rather than your desktop version. These types of websites are not generally recommended as you have to manage both websites separately and is difficult to implement. It may be worth redesigning your website.

Dynamic serving. Same as above except users only see one URL.

AMP and non-AMP. If your website has a combination of AMP and non AMP pages Google will favour the mobile version of the non AMP URL for indexing. However AMP pages may still appear in news feeds, etc for mobile devices.

What should you do?

If you don’t have a mobile friendly website, then get one! But if you do then make sure you focus on making the mobile version as good as can be.

Some things to keep in mind are:

  • Make sure your mobile website contains all your content. It sounds like a no brainier but as most websites are made from a desktop things can easily get missed. Do everyone a favour and give it a check.
  • Check that there is metadata and correct URLs for any mobile pages. If you have separate pages for mobile make sure that the meta data is included on the mobile version. You don’t want to miss out on ranking in SERP after all. Also check that the links on your website are correct. For example, check the mobile pages only link to other mobile pages etc.
  • Improve your website speed. Since July 2018 Google has been using page speed as a determining factor in search results. As mobile devices load pages slower than desktop the need to increase speed matters now more than ever. Optimise your images, minify and combine your code, use a Content Delivery Network, get rid of pointless animations or upgrade your hosting plan.

If you have any questions or feedback please email us at

Simon Preece

Owner and Founder of Cobalt Computing. Simon has worked in the IT sector for over a decade and loves helping businesses reach their potential by getting the best out of new technology.

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